PRIVACY POLICY
Last Updated: September 2, 2026
This Privacy Policy describes how AmericanRS.com, referred to in this Privacy Policy as “American Research Labs,” “AmericanRS.com,” “we,” “us,” or “our,” collects, uses, discloses, retains, and protects information when you visit or use AmericanRS.com and any related webpages, online services, customer support functions, communications, accounts, ordering systems, or other services operated by us, collectively, the “Services.”
We respect your privacy and are committed to handling personal information responsibly and in accordance with applicable law.
By accessing or using AmericanRS.com or otherwise interacting with our Services, you acknowledge the practices described in this Privacy Policy.
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, Services, or applicable laws and regulations. When we update this Privacy Policy, we will revise the “Last Updated” date above. If required by law, we will provide additional notice regarding material changes.
1. INFORMATION WE COLLECT
The information we collect depends on how you interact with AmericanRS.com and the Services.
We may collect information that you provide directly to us, information collected automatically when you use our website, information obtained from service providers or other third parties, and information generated from your interactions with our Services.
A. Information You Provide Directly
We may collect information including:
Contact Information
Your name, email address, telephone number, billing address, shipping address, and other contact information.
Account Information
If our website allows customer accounts, we may collect your username or encrypted account credentials, account preferences, purchase history, and related account information.
Order and Transaction Information
We may collect information concerning products ordered, order amount, transaction date, billing information, shipping information, order status, returns, replacements, refunds, and customer service activity.
Payment Information
Payments may be processed by third-party payment processors.
Depending upon the payment method used, those processors may collect information such as credit or debit card numbers, expiration dates, billing information, financial account information, payment tokens, or other information necessary to process a transaction.
American Research Labs may not directly receive or retain complete payment card information when transactions are handled entirely by a third-party payment processor.
Customer Communications
We collect information you provide when communicating with us through:
Website contact forms
Customer support systems
Chat or messaging functions
SMS or text messaging
Telephone communications
Product inquiries
Return or replacement requests
Other communications with American Research Labs
Communications may include photographs, files, order information, shipping information, product information, and other materials you voluntarily provide.
Marketing and Communication Preferences
We may collect information about whether you have elected to receive email, SMS, promotional, or other communications and information concerning your interactions with those communications.
Other Information You Voluntarily Provide
If you voluntarily provide additional information when communicating with us, we may collect and process that information for the purposes for which it was provided.
2. INFORMATION COLLECTED AUTOMATICALLY
When you use AmericanRS.com, certain information may be automatically collected by our website, servers, analytics providers, security providers, advertising technologies, or other service providers.
This information may include:
Internet Protocol address
Browser type and version
Device type
Device identifiers
Operating system
Language and browser settings
Referring website or URL
Pages visited
Products or webpages viewed
Links clicked
Date and time of visits
Time spent on particular pages
Shopping cart activity
Approximate geographic information derived from an IP address
Website interactions
Cookie identifiers
Advertising identifiers
Information used to prevent fraud or protect website security
Other technical or usage information
We may use this information to operate our website, understand how visitors use our Services, troubleshoot technical issues, prevent fraud, improve our website, measure marketing performance, and maintain security.
3. COOKIES AND SIMILAR TECHNOLOGIES
AmericanRS.com and our service providers may use cookies, pixels, tags, web beacons, local storage, analytics tools, advertising identifiers, and similar technologies.
Cookies are small files or pieces of information placed on or associated with your browser or device.
These technologies may be used to:
Keep our website functioning
Remember your preferences
Maintain shopping cart functionality
Facilitate account login
Process and track transactions
Understand website traffic
Analyze website performance
Detect errors
Prevent fraud
Improve user experience
Determine how visitors interact with our website
Measure advertising and marketing campaigns
Present advertising where permitted by applicable law
Some cookies are necessary for our website to operate. Other cookies may relate to analytics, preferences, or advertising.
You may be able to manage cookies through your browser settings or through cookie or privacy controls made available on AmericanRS.com.
Blocking certain cookies may cause portions of our website to function improperly.
4. HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes:
A. Providing Products and Services
To:
Process purchases
Confirm orders
Process payments
Fulfill orders
Arrange shipping
Provide tracking information
Handle returns or replacement requests
Maintain customer accounts
Provide customer support
Respond to questions and inquiries
B. Business Operations
To:
Operate AmericanRS.com
Maintain business records
Perform accounting and bookkeeping
Reconcile transactions
Manage inventory
Conduct internal reporting
Improve our business operations
Protect company property and legal rights
C. Security and Fraud Prevention
To:
Authenticate transactions
Verify customer information when appropriate
Detect suspicious activity
Prevent unauthorized transactions
Prevent fraud
Protect accounts
Secure our website and systems
Investigate potential violations of our Terms and Conditions
D. Customer Service
To:
Respond to customer questions
Investigate complaints
Resolve order issues
Provide shipping assistance
Process damaged product claims
Handle replacements, returns, or refunds where applicable
Communicate regarding customer support matters
E. Transactional Communications
We may communicate with you regarding:
Order confirmations
Payment confirmations
Shipping notifications
Delivery updates
Account notices
Security notifications
Return or replacement requests
Customer service issues
Changes affecting your transaction
Updates to our Terms and Conditions or Privacy Policy
These communications are considered transactional or service related and may be sent even if you have opted out of promotional marketing communications, where permitted by law.
F. Marketing and Promotional Communications
Where permitted by law and subject to applicable consent requirements, we may use contact information to send information concerning:
Products
Promotions
Discounts
Special offers
Company announcements
New product availability
Educational or informational content
Other American Research Labs communications
You may unsubscribe from promotional email communications by using the unsubscribe instructions contained in those communications.
For SMS marketing, you may opt out using the instructions provided in the applicable message, such as replying STOP, where applicable.
G. Analytics and Improvement
We may use information to:
Understand customer behavior
Analyze website traffic
Measure website performance
Improve our website
Develop new website functionality
Improve ordering and fulfillment processes
Understand marketing effectiveness
Identify technical problems
Improve customer experience
H. Legal and Compliance Purposes
We may use information when reasonably necessary to:
Comply with applicable laws and regulations
Respond to subpoenas, court orders, warrants, or other lawful process
Protect our legal rights
Enforce agreements
Establish or defend legal claims
Respond to governmental or regulatory requests
Protect the safety, security, rights, or property of American Research Labs, our customers, or others
5. PRODUCT AND WEBSITE ACTIVITY THAT MAY BE CONSIDERED SENSITIVE INFORMATION
American Research Labs does not operate AmericanRS.com as a medical provider, medical practice, hospital, pharmacy, or health insurance plan, and information provided through the ordinary use of AmericanRS.com should not automatically be assumed to constitute Protected Health Information under HIPAA.
However, certain state privacy laws may treat some information relating to health interests, product browsing, purchasing behavior, or inferences concerning a person’s health as sensitive personal information or consumer health data.
To the extent information we collect constitutes sensitive personal information or consumer health data under an applicable law, we will process that information in accordance with the requirements of that law.
Unless otherwise disclosed and legally permitted, American Research Labs does not intend to sell consumer health data in exchange for monetary consideration.
Customers should not transmit medical records, medical diagnoses, Social Security numbers, or other unnecessary highly sensitive information through ordinary customer support channels.
6. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services.
Categories of recipients may include:
A. Website and Technology Providers
Companies that provide:
Website hosting
Cloud storage
E-commerce infrastructure
Database services
Cybersecurity services
Customer support technology
Communications technology
Website maintenance
B. Payment Processors and Financial Institutions
We may provide transaction information to payment processors, banks, card networks, fraud prevention providers, and other financial service providers necessary to process or protect transactions.
C. Shipping and Fulfillment Providers
We may provide necessary information to:
Shipping carriers
Fulfillment providers
Warehouses
Logistics providers
Order management providers
Delivery service providers
Information shared may include your name, shipping address, telephone number, email address, order number, tracking information, and information necessary to fulfill your order.
D. Analytics and Advertising Providers
Subject to applicable law and your available privacy choices, analytics, advertising, and marketing providers may collect or receive information regarding your browser, device, website activity, cookies, IP address, and interactions with AmericanRS.com.
Depending upon applicable state law, certain advertising related disclosures may constitute “sharing,” “targeted advertising,” or a “sale” even where no money is exchanged for the information.
Where applicable, you may exercise available opt out rights as described below.
E. Communication Providers
We may use third-party providers to deliver:
Emails
SMS messages
Customer support communications
Transaction notifications
Marketing communications
F. Professional Advisers
We may disclose information when reasonably necessary to accountants, attorneys, consultants, insurers, auditors, or other professional advisers.
G. Legal and Governmental Disclosures
We may disclose information when we reasonably believe disclosure is necessary to:
Comply with applicable law
Respond to legal process
Respond to government requests
Enforce our rights
Investigate fraud
Protect against security threats
Protect the safety or rights of American Research Labs, our customers, or others
H. Business Transactions
Information may be disclosed or transferred as part of a contemplated or completed:
Merger
Acquisition
Financing
Investment
Sale of assets
Reorganization
Bankruptcy
Dissolution
Change in corporate control
or similar transaction.
7. PAYMENT PROCESSING
When you purchase a product through AmericanRS.com, payment information may be submitted directly to one or more third-party payment processors.
Those processors maintain their own privacy and security practices.
American Research Labs is not responsible for the independent privacy practices of third-party payment processors except to the extent responsibility is imposed upon us by applicable law.
We encourage customers to review the applicable payment provider’s privacy terms when submitting payment information.
8. SHIPPING AND TRANSACTION INFORMATION
To fulfill purchases, we may disclose information to shipping carriers, warehouses, fulfillment providers, or logistics providers.
This information may include:
Customer name
Shipping address
Telephone number
Email address
Order number
Product and package information
Tracking information
Other information reasonably necessary to complete delivery
9. THIRD-PARTY LINKS AND SERVICES
AmericanRS.com may contain links to websites, social media platforms, applications, payment services, or other services operated by third parties.
This Privacy Policy does not govern independent third-party websites or services.
When you leave AmericanRS.com or interact directly with a third-party service, the third-party’s privacy policy and terms may apply.
We encourage you to review those policies before providing personal information.
10. DATA RETENTION
We retain personal information for the period reasonably necessary to:
Provide our Services
Fulfill transactions
Maintain customer accounts
Maintain transaction and tax records
Process returns or replacements
Resolve disputes
Detect fraud
Protect our business
Enforce agreements
Meet regulatory and legal requirements
Establish, exercise, or defend legal claims
Retention periods may differ depending upon the type of information, why it was collected, applicable contractual requirements, the sensitivity of the information, and applicable legal obligations.
When information is no longer reasonably required, we may delete, anonymize, or de-identify it in accordance with applicable law and our record retention practices.
11. DATA SECURITY
We use reasonable administrative, organizational, physical, and technical safeguards designed to protect personal information from unauthorized access, destruction, alteration, loss, misuse, or disclosure.
However, no internet transmission, website, computer system, database, or method of electronic storage can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of your account credentials and password.
You should use a strong and unique password and should not provide your password to another person.
If you believe your account or personal information may have been compromised, contact us promptly at:
12. YOUR PRIVACY CHOICES
Depending upon your location and applicable law, you may have certain rights regarding your personal information.
These rights may include the right to:
Request access to personal information
Request information concerning categories of personal information collected
Request correction of inaccurate personal information
Request deletion of personal information
Request a portable copy of certain information
Opt out of certain sales or sharing of personal information
Opt out of certain targeted advertising
Limit certain uses or disclosures of sensitive personal information
Withdraw consent where processing is based on consent
Appeal certain decisions regarding a privacy request where applicable
Exercise privacy rights without unlawful discrimination
These rights are subject to applicable law and may not apply in every jurisdiction or circumstance.
Submitting a Privacy Request
You may submit a privacy request by emailing:
Please use the subject line:
Privacy Request
Please include enough information for us to understand your request.
We may need to verify your identity before completing certain requests. We will request only information reasonably necessary to perform verification.
Where permitted by law, an authorized agent may submit a request on your behalf. We may require documentation establishing the agent’s authority and may require direct verification from you.
Some requests may be denied or limited where permitted by law, including where disclosure or deletion would:
Conflict with a legal requirement
Interfere with a legal claim
Affect another person’s privacy rights
Create security or fraud concerns
Require disclosure of protected confidential information
Prevent completion of a transaction you requested
Conflict with applicable record retention requirements
If applicable law gives you a right to appeal a decision concerning a privacy request, you may submit an appeal to:
with the subject line:
Privacy Request Appeal
13. CALIFORNIA PRIVACY RIGHTS
If you are a California resident and American Research Labs is subject to the California Consumer Privacy Act, as amended, you may have additional rights concerning personal information.
Subject to applicable limitations and exceptions, these may include:
Right to Know
You may request information concerning:
Categories of personal information we collect
Categories of sources from which information is obtained
Business or commercial purposes for collecting, using, selling, or sharing information
Categories of third parties to whom information is disclosed
Categories of personal information sold or shared, if any
Specific pieces of personal information collected about you, subject to applicable limitations
Right to Delete
You may request deletion of personal information we have collected about you, subject to applicable exceptions.
Right to Correct
You may request correction of inaccurate personal information.
Right to Opt Out of Sale or Sharing
Where we engage in activity legally considered a “sale” or “sharing” of personal information, California residents may have the right to opt out.
A “sale” under California privacy law may include certain transfers of information even when the information is not exchanged directly for money.
“Sharing” may include disclosure of personal information for cross-context behavioral advertising.
Where required by applicable law, American Research Labs will provide an appropriate mechanism to exercise these rights.
American Research Labs will also recognize legally valid opt out preference signals, such as Global Privacy Control, where required by applicable law.
Sensitive Personal Information
California residents may have a right to limit certain uses or disclosures of sensitive personal information when that information is processed for purposes that trigger such a right.
No Discrimination
We will not unlawfully discriminate against you because you exercise a privacy right provided by applicable law.
Exercising California Rights
California privacy requests may be submitted to:
Subject line:
California Privacy Request
We may verify your identity before fulfilling a request as permitted or required by law.
14. OTHER U.S. STATE PRIVACY RIGHTS
Residents of certain other U.S. states may have privacy rights under applicable comprehensive state privacy laws.
Depending upon the applicable jurisdiction, those rights may include:
Access
Correction
Deletion
Data portability
Opt out of targeted advertising
Opt out of certain sales of personal information
Opt out of certain profiling
Limit certain uses of sensitive information
Appeal a privacy rights determination
To submit a request, contact:
and identify the state in which you reside and the privacy right you wish to exercise.
We will process applicable requests in accordance with the law governing your request.
15. GLOBAL PRIVACY CONTROL AND DO NOT TRACK
Some browsers and browser extensions support privacy signals such as Global Privacy Control (“GPC”).
Where applicable law requires us to recognize a valid GPC or similar legally recognized opt out preference signal, we will treat the signal as an applicable request to opt out for the browser or device sending the signal.
Some internet browsers also provide a Do Not Track (“DNT”) signal.
Because there is not a universally accepted technical or legal standard governing DNT signals, AmericanRS.com may not respond to DNT signals unless required by applicable law.
16. COMMUNICATION PREFERENCES
You may unsubscribe from promotional emails by selecting the unsubscribe link included in the applicable email.
You may also contact:
to request removal from promotional email communications.
Where we provide SMS marketing, you may follow the opt out instructions contained in the applicable message.
Opting out of marketing communications does not prevent us from sending non-promotional communications necessary to:
Complete transactions
Provide order information
Respond to customer requests
Provide account or security notices
Communicate important changes regarding our Services
17. CHILDREN AND MINORS
AmericanRS.com and the Services are intended for adults and are not directed to children under eighteen (18) years of age.
American Research Labs does not knowingly collect personal information online from children under eighteen (18).
If we become aware that personal information has been collected from a child under eighteen in circumstances requiring deletion under applicable law, we will take reasonable steps to delete that information.
If you are a parent or legal guardian and believe a child under eighteen has provided personal information through AmericanRS.com, please contact:
Subject line: Minor Privacy Request
AmericanRS.com is intended for individuals who are at least eighteen (18) years of age.
18. INTERNATIONAL USERS
AmericanRS.com is operated from the United States.
If you access the Services from outside the United States, information you provide may be transferred to, processed, and maintained in the United States or other locations in which our service providers operate.
Privacy laws in those jurisdictions may differ from those in your country of residence.
Nothing in this section limits rights you may have under laws that mandatorily apply to the processing of your personal information.
19. DE-IDENTIFIED AND AGGREGATED INFORMATION
Where permitted by applicable law, we may create aggregated, anonymized, or de-identified information from information collected through the Services.
We may use such information for lawful business purposes, including:
Analytics
Research
Business planning
Website improvement
Product planning
Security
Statistical analysis
Where applicable law requires information to remain de-identified, we will maintain it in de-identified form and will not attempt to re-identify it except as permitted by law.
20. CHANGES TO THIS PRIVACY POLICY
We may amend or update this Privacy Policy periodically.
Changes will be posted on AmericanRS.com and the “Last Updated” date will be revised.
Where required by law, we may provide additional notice or request consent before materially different practices become effective.
Your continued access to or use of the Services following an update is subject to the revised Privacy Policy to the extent permitted by applicable law.
21. CONTACT US
Questions, concerns, privacy requests, or complaints concerning this Privacy Policy or our handling of personal information may be submitted to:
American Research Labs
Website: AmericanRS.com
Email: [email protected]
Attn: Privacy / Customer Support
For privacy-related correspondence by email, please use the subject line:
Privacy Request
For California privacy requests, please use:
California Privacy Request
For requests concerning information believed to have been submitted by a minor, please use:
Minor Privacy Request
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